Intel CEO talks about immersive media concepts using arrays of Intel pow...

People in entertainment industry had been using tech like virtual reality, 3D and high-resolution displays.

Intel CEO Brian Krzanich on Monday said that he plans to take those ideas a step further during a keynote speech at the CES tech show in Las Vegas. He presented a handful of immersive media concepts using arrays of Intel-powered cameras to capture much more of a scene or sports field.

"It's going to transform the consumer experience in almost every area: retail, travel, advertising, entertainment, education, even medicine," he said of immersive media. "The real opportunity is to use data to produce and delivery the most immersive, realistic content possible."

While these concepts will likely require enormous amounts of computational power and likely result in higher production costs, they have the potential for changing how we experience movies and sports, and could provide filmmakers with new ways for telling stories.

Krzanich showed a packed crowd at the Monte Carlo resort's Park Theater how Intel uses  dozens of high-definition cameras stationed all around a football field to capture just about every angle of a play, allowing broadcasters to provide recaps from the point of view of anyone on the field.

Using this technology, viewers will be able to watch a game in VR from any vantage point they'd like, with fantasy stats overlaid on their displays. These 360-degree views are created using so-called volumetric data, populated by voxels, which are pixels in a 3D space.


Intel plans to bring this technology next the Winter Olympics, allowing people to see 30 live and on-demand events in VR.

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